West Bromwich Albion have agreed to sign Chelsea starlet Jimmy-Jay Morgan on a permanent deal. The 20-year-old striker spent the 2025-26 season on loan at Peterborough United, where he impressed with his performances in League One.

What happened?

West Bromwich Albion have moved quickly to secure the signing of Morgan, with a full agreement reached with Chelsea and the player. A formal announcement is expected to be made by the club next week.

Why have West Bromwich Albion pursued Jimmy-Jay Morgan?

Morgan netted 12 goals in 34 League One appearances last time out and helped his side avoid relegation, attracting interest from clubs higher up the EFL. West Bromwich Albion are in need of a new forward to fix their shortage of depth in attacking areas, with Morgan capable of playing as a striker, winger, or attacking midfielder.

Who else are West Bromwich Albion closing in on this summer?

Morgan is not the only young player the Baggies are set to bring in this summer, as they have moved quickly to secure deals for players in key positions. | Player | Club | | --- | --- | | Carter Pinnington | Liverpool | West Bromwich Albion have agreed a deal to sign Pinnington from Liverpool, and have reached an agreement on personal terms.

As of 27 Jun 2026, West Bromwich Albion are 21st in the Championship, with 51 points from 46 games, and a recent form of LDWWD. They are 44 points behind leaders Coventry, and have scored 48 goals this season, while conceding 58. The signing of Morgan is a major coup for the club, and will provide a much-needed boost to their attacking options for the upcoming season.