West Bromwich Albion chairman Shilen Patel has written to fans in an open letter, acknowledging the desperation of last season and vowing to learn from it.

What did Patel say?

Patel accepted the failings of last season, stating it was unacceptable and cannot be repeated. He praised the leadership of James Morrison, who helped secure safety.

New staff and transfers

The Baggies have boosted their coaching staff with the addition of Matt Gill, Tony McMahon, and Gavin Strachan. Patel also mentioned the appointment of Dominic Price as technical director and his trust in the collective, including director of medical Tony Strudwick and academy manager Richard Stevens.

Game model and data

Patel discussed the use of data in decision-making, stating that the club will always push to observe and integrate best practices. He referenced the 'game model' and the importance of objective, quantifiable data.

Current context

As of June 27, 2026, West Bromwich Albion sits 21st in the Championship, with 51 points from 46 games, and a recent form of LDWWD. The team has scored 48 goals and conceded 58, with a goal difference of -10. They are 44 points behind leaders Coventry.

Transfer targets

Patel described the club's transfer targets as 'dynamic, hard-working, and well-coached players' with an emphasis on talent that will grow with the team. He referenced deals for attackers Barney Stewart and Jimmy-Jay Morgan as early examples.