West Bromwich Albion chairman Shilen Patel has apologized to fans for last season's disappointing performance. In an open letter, Patel took responsibility for the team's struggles, which almost ended in Championship relegation. The Baggies secured their second-tier status at the 11th hour thanks to a heroic run of 10 matches unbeaten led by caretaker James Morrison.

What happened?

The struggle came as a result of failed head coach appointments of Ryan Mason and Eric Ramsay. A controversial late two-point deduction for a breach of profit and sustainability regulations was also safely navigated by Morrison.

Why it matters for West Bromwich Albion

Patel's apology and acceptance of responsibility mark a significant step towards rebuilding the team. With the appointment of Morrison as permanent head coach, the team is looking to put last season's disappointments behind them.

What comes next?

The team is focusing on attacking the future with more clarity, stronger foundations, and a renewed sense of excitement. As of June 27, 2026, West Bromwich Albion's league standing is 21st in the Championship, with 51 points from 46 games, and a recent form of LDWWD. | Category | Stat | | --- | --- | | League Standing | 21st | | Points | 51 | | Goal Difference | -10 | | Recent Form | LDWWD | The team is looking to improve on this performance in the upcoming season, with Patel's apology and new coaching staff providing a fresh start.