West Bromwich Albion are targeting Southampton striker Cameron Archer. The Baggies have already made three signings this summer, including Jimmy-Jay Morgan and Barney Stewart.

What's behind the move?

West Bromwich Albion's new head coach James Morrison is keen to improve his team's attacking options. Archer's experience in the Championship could be a valuable asset for the Baggies.

Why Archer is a good fit

Archer has previously played for Middlesbrough and Solihull Moors, scoring 22 goals and providing ten assists in 70 outings in the Championship. His experience in the division could help West Bromwich Albion in their pursuit of promotion.

What comes next?

West Bromwich Albion will likely face competition for Archer's signature, but Morrison's interest in the striker suggests that the Baggies are serious about signing him. With Archer's experience and goal-scoring record, he could be a great addition to the West Bromwich Albion squad.