West Bromwich Albion have revealed their new home kit for the 2026/27 season, keeping the club’s iconic navy and white stripes while adding red trim around the collar and sides. The Baggies sit 21st in the Championship with 51 points from 46 games and a recent run of L-D-W-W-D as they chase survival.
What’s new in the home shirt?
The new home strip keeps the classic look but refreshes the details. Macron, the club’s technical partner, has added red trim to the collar and sides, and the iconic italicised ‘WBA’ crest now sits on the back of the collar. The design aims to celebrate “everything that makes the football club unique,” according to Albion.
Who’s behind the launch?
The kit launch features several familiar faces. Club legend Ally Robertson, who is the second-highest appearance maker in Albion history, joined Official Supporters' Club chairman John Homer and fundraiser ‘Blind Dave’ Heeley in the campaign. They were joined by Albion Foundation staff, including 2025/26 Premier League Community Captain Kadeem Jordan.
How much does it cost and where can I buy it?
Adults can grab the home shirt for £59.99, while juniors pay £39.99. A long-sleeved adult version is £64.99, and infant and baby kits start at £39.99. The new strip is available online via the club website and in person at The Hawthorns and the Albion Alcove store in West Bromwich town centre.
How does this fit with the season ahead?
The home kit launch follows the unveiling of Albion’s new red away kit, which draws on the club’s Black Country roots. With the Baggies 44 points behind league leaders Coventry and a goal difference of -10 after 46 games, the new home strip arrives as Albion push for Championship survival this season.
