West Bromwich Albion is reportedly in advanced talks to sign forward Jimmy-Jay Morgan from Chelsea. The 20-year-old player, who has also been linked with Sheffield United and Swansea City, is looking to make a significant move after a successful loan spell. Last season, Morgan spent time at Peterborough United in League One, where he scored 14 goals across all competitions. This impressive performance has caught the attention of several clubs in the Championship, including West Bromwich Albion. The club is keen to bolster its attacking options as they prepare for the upcoming season. Signing Morgan could provide the team with a fresh attacking threat and enhance their chances of success in the Championship. The negotiations are ongoing, and fans will be eager to see if the deal goes through soon.