West Bromwich Albion has rolled out its 2026/27 red away kit, a design that nods to the Black Country’s industrial past and will hit stores on July 8.
The shirt is dominated by a vivid red, trimmed in black and white at the neck and cuffs. Designer Macron, the club’s technical partner, added subtle outlines of the Grade II‑listed Red House Glass Cone on either side of the front, echoing the region’s historic glass‑making. It’s the first predominantly red away strip since the 2022/23 third kit and the last time the Baggies wore a mainly red away shirt was in the Adidas Premier League era of 2014‑16.
The colour scheme - red, black and white - is meant to represent fire and ember, the lifeblood of the glass industry that shaped the Black Country over two centuries ago. Dudley Council leader Patrick Harley praised the choice, saying the club’s decision “celebrates and takes pride in our region’s heritage and people.” Museums manager Kate Jones added that working with the club felt “amazing” and a chance they “grabbed with both hands.”
Adult shirts are priced at £59.99, with junior versions at £39.99. Shorts cost £29.99 for adults and £24.99 for juniors, while socks are £16.99 and £14.99 respectively. Long‑sleeve adult versions sell for £64.99, and infant kits are £39.99. Fans can order online via the club website, at The Hawthorns shop, or the town‑centre Albion Alcove.
The Baggies sit 21st in the Championship with 51 points after 46 games, recent form LDWWD. They have scored 48 goals and conceded 58, leaving them ten behind the leaders Coventry in the title race. The new kit arrives as the club battles to climb out of the relegation zone, hoping the fresh look will spark a lift in morale.
The club has yet to unveil the 2026/27 home kit, keeping fans waiting for the next reveal. The timing of the away kit launch ahead of Black Country Day on July 14 shows the club’s commitment to local identity, a theme likely to continue with the forthcoming home design.
