West Bromwich Albion have launched a new blue third kit for the 2026/27 season. The club confirmed the design, created with technical partner Macron, will debut in this weekend's Sky Bet Championship fixture.
According to the official report from West Bromwich Albion, the team will first wear the shirt for a 12.30pm kick-off away to Middlesbrough on Saturday. The Baggies head to the Riverside Stadium sitting second in the table with six points from two wins. Their next fixture, against 11th-placed Middlesbrough, is a key early test.
What does the new third kit look like?
The third strip is a solid blue design. It features subtle 'A' for Albion outlines across the fabric. The front carries the logo of primary partner Ideal Heating. A new partnership with delivery firm DPD sees its branding appear on the back of the shirt. Sleeve sponsorship comes from club partner BarberBoss on adult and junior sizes. The blue kit joins a navy-blue-and-white striped home shirt and a red, black and white away strip for the campaign.
How much does the new kit cost?
Fans can purchase the kit from the club shop and the Albion Alcove, which will be open from 9am to 5pm on Friday. Pricing for the third shirt starts at £59.99 for adults and £39.99 for juniors. Long sleeve adult shirts are priced at £64.99. Shorts cost £29.99 for adults and £24.99 for juniors. Socks range from £16.99 for adults and from £14.99 for junior sizes. Infant and baby kits are available from £39.99. Personalisation adds £15, while adding a Sky Bet Championship badge costs an extra £5 on adult and junior shirts. The DPD logo can be added to replica shirts at no extra cost both online and in store.
What is the team's form ahead of the kit debut?
Manager James Morrison's side have made a strong start to the season. Their league standing of second is built on a perfect record of two wins from two games. The team has scored five goals and conceded two, giving them a goal difference of +3. This positive form provides a confident backdrop for the new kit's first outing. Supporters can track the team's progress on the standings and stats pages.
Where can fans get the kit and follow the team?
The immediate focus is on the trip to face Middlesbrough, a match detailed on the club's fixtures page. A good result there would maintain the early momentum. The launch of the third kit offers fans a new way to show their support for a squad that has begun the season brightly. With the season underway, all attention turns to the Riverside this Saturday lunchtime.
