West Bromwich Albion Appoint James Morrison as Permanent Head Coach
West Bromwich Albion confirm James Morrison as permanent head coach. The former Baggies midfielder earned the role after an impressive unbeaten run. What are your expectations for 2026-27?
West Bromwich Albion have officially appointed James Morrison as their permanent head coach, confirming his role after he twice served on an interim basis this season. The 39-year-old former Baggies midfielder steps into his first full-time managerial position, a significant moment for the club.
Morrison's promotion comes on the back of an impressive run of form. He has guided West Brom to an unbeaten streak in his last 10 games as boss, a run that began after a defeat against Oxford following his takeover from Eric Ramsay in late February. This consistent performance appears to have solidified his claim to the top job.
His connection to West Bromwich Albion runs deep, having previously been in caretaker charge last season following the sacking of Tony Mowbray. This long-standing association and familiarity with the club's structure and players likely played a key role in the decision to make his appointment permanent.
The club is now keen to gauge the sentiment of its loyal fanbase regarding Morrison's appointment. Supporters are invited to share their thoughts on whether he deserves the role and, crucially, what their expectations are for the upcoming 2026-27 campaign under his leadership.
This decision marks a new chapter for West Bromwich Albion in the Championship. Fans' responses will be published later, providing a collective voice on the future direction of the Baggies as they look ahead to the challenges of the next season.